Anyways, what’s your story?
Everyone loves a good story. I love a good story. You love a good story. Everyone loves a good story.
What is your business story? How do you portray that story in your brand, in a clear concise way?
Your brand is your most valuable asset as a business owner. That is how people find you, how they remember you. If they can’t find or remember you, then they absolutely will not do business with you.
The reason small businesses fail is because they forget their greatest asset. Many go through the motions of creating a logo and selecting the perfect name and then they stop. They think they don’t have any more time to devote to a plan of action.
Did you see my logo? Do you feel like it shows you a little about my personality, my business? Can you see that I am a creative, fun person? Perfect! Because that is part of my story. That is exactly why you want to do business with me.
Why do people want to do business with you? And more importantly, do they know why?